Agency Contest

I am interested in promoting you and your work to the other members of our community.

To do that, your purchase includes:

1. Design of your Profile

2. Placement of your Profile on your City Showcase webpage

3. Email of your Profile in my weekly "Exploring American CD/Copywriters" newsletter

4. Entry in the Agency Contest CD/Copwriters contest as space allows

CD / Copywriter Profile

Home Page

Contact Link

Website Link

Headshot

Name

Background

Cameron Day

Some people may look at me and think I've got it easier than other creatives. And on some level I suppose they're right. As the son of Guy Day, I've had the advantage of priceless coaching from a man who knew a thing or two about the sometimes messy but rarely dull business of building brands. He taught me that tenacity...

Here is how it works.

To bring in new business, most CD/CWs rely on old friends, word of mouth and an established client list. These are all good, and they should not be ignored.

However, you have an effective outreach tool which can be optimized.

That is your existing online portfolio.

You have spent hours, days, maybe weeks, making your portfolio just right. But getting new people to see your work is challenging. Cold calls and never ending emails go unanswered, and expanding your client base is daunting.

There seems to be no smart way of getting your home page address into the right hands.

This is my solution...

I am a former advertising creative director, and a long time freelancer in New York, Boston and San Francisco. Today I serve as the executive director of Agency Contest.

Agency Contest brings the judging of advertising creative to the individual clients who buy the work and creatives who do the work. We have 100's of creative directors and 100's of corporate marketing managers serving as judges. These Agency Contest members turn out to be your perfect set of potential clients.

The truth: I would not be surprised if 95% of these industry professionals have never seen your work, and therefore have never considered you for a project.

This is not a problem. This is an opportunity.

Step 1: The CD/CW profile

The most elemental piece of gaining this advantage is the "profile."

It is important for new people to know who you are, to see either an image of your home page, or a representative image of your best work, and to read a limited amount of copy to give them a feel for what makes you different.

And it is important to give them a link to your website and contact information.

I call this your profile, and you can see a reduced size example below:

Step 2: Placement of your profile on your City Showcase

The largest 77 metro areas in the United States are represented in Agency Contest with their own creative showcases.

This is where your profile and links can be found year round. Believe me, if a potential client remembers what city you are from, but can't recall your name, this listing becomes very handy.

Take a look at the CD/CWs in Dallas as an example of how City Showcases work (reduced size):

Step 3: Featured in "Exploring American CD/Copywriters"

Every week we circulate a new edition of our email dedicated to one profiled CD/Copywriter. The recipients are 50% marketing and 50% agency. All are vetted on Linked In, and all serve as judges for Agency Contest.

And all are potential contacts and clients for you.

The email is dedicated to a single CD/CW, and shows their profile and an example of their work with a link to their portfolio. (Reduced size.)

Step 4: Placement in our CD/Copywriter Contest.

I feature 5 CD/Copywriters at a time in the contest. Therefore, space is limited, and depending on requests that I get from profiled CD/CWs, I may charge for this placement.

If you are interested, the contest encourages my judges to visit portfolios and vote for the CD/CW they can see themselves working with.

The beauty of this interactive competition is that every judge who reviews your portfolio is a new set of eyes who otherwise would never have seen your work.

And if a judge votes for you, they will remember who they voted for and root you on - maybe even getting others in the industry to vote for you too.

In short, there are no losers in this contest. Here is a reduced size and partial version of the contest. To see the contest full size, use the navigation bar at the top.

Time to put your portfolio to work.

The execution of your promotion is easy: I do it all for you.

I ask for a minimal $29.99 annual fee, (not monthly!) to cover expenses. Your profile will be designed for you, and your promotion plan will be put into effect immediately. Your job will be to review and approve your profile, and then see how many new visits you have to your online portfolio over the next 12 months.

Painless, easy, and effective.