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Which of these ads from the 2025 Super Bowl do you consider to be the best?
We're an unconventional independent, that puts partnership first. With offices in Los Angeles, New York, Auckland, Wellington, Sydney, Melbourne and London, Special puts an emphasis on doors not floors. We would rather expand our offering to new places with partner-led teams that can focus on creative excellence, than let any one office grow too large to effectively...
Special Group
LOS ANGELES • Client: Uber Eats
From QSR and fintech to automotive and oncology, we’ve been helping brands navigate change to keep them ahead of the curve for over 30 years. Founded as an equal partnership among client services, creative, and strategic planning, we’ve always believed that silos don’t make for the best work and more minds are better than fewer. That’s why our team of 200+ is constantly...
Merkley+Partners
NEW YORK • Client: Novartis
Things We Believe To Be True: 1. We are here to make a stir. 2. Indifference is the enemy; The riskiest thing we can do is be ignorable. 3. What we say "yes" to, shapes us. What we say "no" to, defines us. 4. If we focus on what makes us special, the money will follow. If we focus on the money, we will cease to be special. 5. We will never go wrong by doing the right thing...
Mischief @ No Fixed Address
NEW YORK CITY • Client: Coors Light
Artists Equity is an independent, artist-led studio reimagining the relationship between talent, studio, and distributor. We prioritize and partner with creators through an innovative business model, so that all can truly participate and realize the value they bring to a project. Artists Equity was co-founded by Ben Affleck, Matt Damon, and Gerry Cardinale of RedBird Capital...
Artists Equity
LOS ANGELES • Client: Stella Artois
Super Bowl Television Contest
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Greg Clow, Executive Director, Agency Contest
greg@agencycontest.com
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We’re an independently-owned ad agency based in Chicago, Illinois. Our mission is to create the healthiest client + agency relationships in the world. The reason why is simple: When relationships aren’t healthy, performance suffers. Many of our philosophies are based on the writings of Patrick Lencioni and Brené Brown, among others: Performance comes from maximizing...
Highdive
CHICAGO • Client: Jeep
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